I created this page for both of us to take a break from buzzwords and technical sentences, giving you a genuine sneak peek into who I am as both a person and a designer.
Nearly five years ago, as a final-year Business student, I was teaching myself Graphic Design during Covid, as I had always known that the creative field was my calling, rather than solving financial matrices. Soon after, I began freelancing for an agency, which later became my first full-time employer, all because of one Friday, they asked if I’d like to pitch an eDA project for Merck. The project involved converting a massive documentation set into nearly 400 slides, split between two products, pre-diabetes and diabetes, so pharmaceutical sales representatives could use them to walk doctors and healthcare professionals through product details.
At the time, I had no idea what UX was, but I happened to have a cousin working as a pharmaceutical sales representative. From our past conversations, I had learned that she barely had 10 minutes to talk to doctors, as they were always extremely busy. Ten minutes to go through 400 slides! I couldn’t imagine how she could do it efficiently. In my mind, she would have to scroll endlessly through her iPad, trying to find the right slide with the right information to answer any questions doctors might ask. That realization shaped my first approach to the proposal: creating a navigation system for the slides. This meant restructuring them into categories and groups, unknowingly I was empathizing with a persona and building information architecture.
Over the weekend, I designed the solution in PowerPoint, as that was what my client preferred. The following Monday, I presented my design at Merck’s office in Vietnam, blew their mind and won the project. My approach to solving that specific problem got me a full-time job offer from the agency, and the Project Manager at the time told me, "I think you should get into UX."
And here I am, nearly five years later, still doing the same thing, with the same passion.
